Thursday, May 5, 2011

Sony Ericsson boosted by move to Android

Before Android, Motorola wasn’t doing too well and the company is turning around now that it is investing heavily into the development of Android smartphones. Sony Ericsson has suffered the same lack of interest in many of its handsets that Motorola used to suffer from.

Sony Ericsson is also getting a boost from Android with smartphones like the Xperia Play just as Motorola saw sales boosted from its Android devices. According to Financial Times while profits at SE declined with supply chain issues resulting from the Japanese earthquake and tsunami for the last quarter, the switch to Android has been positive for the company. Sony Ericsson CEO Bert Nordberg said,

“Sony Ericsson’s profitability continues as we accelerate our shift towards an Android-based smartphone portfolio, with smartphones comprising over 60 per cent of our total sales during the quarter. However, the Japan earthquake made it a challenging quarter operationally and we are experiencing some disruptions to our supply chain.”

This is one more mobile phone maker that has seen the light and come to Android to help get consumers interested in their handsets and regain a competitive edge in the market. The move to Android phones has resulted in the average selling price for an SE handset rising from €134 to €141. Once supply chain issues are resolved, SE should look even better.

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